Mitsubishi Motors Announces Strong First Quarter 2024 Sales
- • Quarterly sales up 35.7% Y-O-Y
• Highest total brand sales in four years, best quarter since before pandemic (Q1 2020)
• Outlander remains the brand's top-seller, up 41.1% Y-O-Y; second-best quarterly sales in the history of the nameplate
• Eclipse Cross sales more than double Q1 2023
• Mirage and Mirage G4 together up nearly 50% year-over-year
Mitsubishi Motors North America, Inc. (MMNA) today reported strong first quarter 2024 sales of 28,403, up 35.7% over Q1 2023. Assisted by dealer new-vehicle inventory stocks returning to near-pre-pandemic levels, the brand and its dealer partners achieved their highest quarterly sales total since Q1 2020.
- • In February, Mitsubishi Motors North America, Inc. (MMNA) was recognized by S&P Global Mobility for having the 'Most Improved Alternative Powertrain Loyalty to Make' for the 2023 calendar year1. The award, part of S&P Global Mobility's 28th annual Automotive Loyalty Awards program, honors Mitsubishi's success in its ability to retain owners to both the brand and either a battery-electric (BEV) or hybrid vehicle offering.
• Mitsubishi Outlander Plug-in Hybrid added to its impressive list of awards and accolades, receiving the 2024 MotorWeek Drivers' Choice Award for Best Small Utility. The Outlander Plug-in Hybrid was the world's first plug-in hybrid SUV – and still is the world's best-selling all-wheel-drive plug-in hybrid2.
• Mitsubishi Motors North America, Inc. (MMNA) recently launched ClickShop 2.0, an industry-first digital solution connecting the car-buying journey from Mitsubishi Motors' Tier-1, and its dealer partner's Tier-3, websites directly to the Mitsubishi dealer showrooms, delivering an unparalleled and seamless shopping experience. Mitsubishi Motors is the first U.S.-based auto manufacturer to offer a personalized shop-by-payment on its manufacturer and dealer-partner websites through this system. This process can reduce the time to purchase a new vehicle by up to 70%.
Individual model sales results:
Disclaimers
posted on conceptcarz.com
Q1 2024 | Q1 2023 | YTD 2024 | YTD 2023 | |
MIRAGE | 5,003 | 3,342 | 5,003 | 3,342 |
OUTLANDER SPORT | 4,569 | 4,613 | 4,569 | 4,613 |
OUTLANDER | 13,846 | 9,814 | 13,846 | 9,814 |
OUTLANDER PLUG-IN HYBRID | 1,522 | 1,597 | 1,522 | 1,597 |
ECLIPSE CROSS | 3,463 | 1,572 | 3,463 | 1,572 |
TOTAL ALL | 28,403 | 20,938 | 28,403 | 20,938 |
- • Based on S&P Global Mobility U.S. loyalty analysis, Mitsubishi had the highest increase in owners who returned to market and purchased or leased another Mitsubishi electric or hybrid vehicle for the 2023 calendar year compared to the previous year.
• Based on S&P Global Mobility New Registrations of plug-in hybrid and all SUV body styles for Jan 2013 - Oct 2022 compiled from governments & other sources (where available). Captures 95% of global new vehicle volumes in more than 80 countries.
posted on conceptcarz.com
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