2023 Aston Martin AMR23

Aston Martin celebrates 110th anniversary with reveal of special logo on AMR23 Formula 1® car

• British Grand Prix™ to be focal point of Aston Martin's year-long anniversary commemorations, celebrating 110 years of high-octane on-track success
•New market research highlights F1® is building consideration and customer appeal for Aston Martin

Silverstone, ÚK: Aston Martin's 110 years of iconic on-track intensity will be celebrated throughout the 2023 FIA Formula One World Championship™ season, with a special anniversary logo revealed today to mark the ultra-luxury manufacturer's milestone.

Únveiled for the very first time on the nose of the new AMR23 challenger to be raced this season by established driver Lance Stroll and two-time F1® World Champion Fernando Alonso, the '110 Iconic Years' crest features Aston Martin's renowned wings marque, which was redesigned in 2022 as part of a bold new creative identity to match the brand's future direction.

The 110th anniversary will be celebrated throughout 2023, with Aston Martin's home Grand Prix at Silverstone seeing a special celebration of the British manufacturer's past, present and future.

2023 promises to be a monumental year for Aston Martin, with the brand embracing its new era of high-performance and ultra-luxury by unleashing the first of its next generation of sports cars.

The year will also see the first phase of construction completed on the Aston Martin Aramco Cognizant Formula One™ Team's new state of the art 400,000 square feet (37,000m2) F1® campus at Silverstone, which hosted today's team launch and will drive further technological collaboration between race and road in the future with the creation of a cutting-edge wind tunnel and simulator facility, set for completion at the end of 2024, that holds the potential to be utilised by Aston Martin Lagonda when developing its high performance products.

The brand's presence at the pinnacle of motorsport is a key pillar of Aston Martin's brand and performance product strategy, with new market research revealing that Formula 1® is connecting Aston Martin with an engaged audience and raising consideration in key markets.

With the sport enjoying record popularity worldwide, research indicates more than 89% of Aston Martin customers globally are now interested in Formula 1® , whilst in Aston Martin's largest commercial market of the Únited States, which will host three Grand Prix™ for the first time this season, 96% of customers feel Aston Martin's presence in F1® made them more likely to consider the brand. More than 92% of customers also highlighted that the brand's high-profile on-track presence is amplifying Aston Martin's high-performance and technological credentials, as well as making the feeling of driving an Aston Martin even more exciting.

Lawrence Stroll, Executive Chairman of Aston Martin, said: '110 years on from Aston Martin's foundations on track, 2023 promises to be one of the most exciting years in our rich history, both on the track for the Aston Martin Aramco Cognizant Formula One™ Team and on the road with Aston Martin's ever-expanding line-up of stunning high performance models.

'At a time when the sport is enjoying tremendous popularity worldwide, the return of Aston Martin to Formula 1® has been transformative for the brand and our product image, with market research highlighting its impact not just on our awareness, but also our consideration amongst a new generation of customers. F1® is reinjecting performance DNA to Aston Martin, a factor of our strategy that will further increase with the team's new cutting-edge campus at Silverstone and our desire to compete at the highest level of the sport.'



Data shows that 72% of Vantage F1® Edition owners are new to the Aston Martin brand, further demonstrating the positive impact that Aston Martin's global presence in the sport is having on its brand desirability and appeal to new customers.

The Aston Martin Aramco Cognizant Formula One™ Team begins the 2023 FIA Formula One World Championship™ season at the Gulf Air Bahrain Grand Prix on 5 March 2023.

Source - Aston Martin

In front of a packed audience in its new Silverstone headquarters, the Aston Martin Aramco Cognizant Formula One™ Team (AMF1) unveiled its 2023 Grand Prix challenger, the AMR23.

This season's race drivers Lance Stroll and double F1 World Drivers' Champion Fernando Alonso took to the stage to reveal the new car alongside Executive Chairman Lawrence Stroll and Team Principal Mike Krack.

The AMR23 is a considerable evolution of last year's chassis, which was honed across the season into a consistent points challenger. In year three of the team's ambitious journey as Aston Martin, the aim is to deliver a car that will be competitive from the outset.

Lawrence Stroll, AMF1 Executive Chairman, said: 'This year's move into our new state-of-the-art factory is more than just a serious statement of intent: it will considerably strengthen and empower every single individual in this organisation, helping us to deliver on our ambition to narrow the gap to the front of the grid and, in time, become genuine championship frontrunners.

'In the past year, we have demonstrated the determination and belief needed to move forward and we have constructed a brand-new car to match our vision and ambition.

'Across our partner portfolio, I want to offer my best wishes to Ravi Kumar, who has just been appointed CEO at Cognizant, a company with whom we share an inspired vision. To the team at Aramco, who have shown incredible faith in this organisation, and to all our partners, I extend my thanks for joining us on this unique journey.

'The talk today is of new energy – and, believe me, it feels like a fresh start and an incredibly promising and ambitious way to begin the new season.'

Mike Krack, Team Principal, said: 'The second half of 2022 showed real signs of progress as we worked hard on car development. For this year, our aim must be to build a car that can fully deliver on its performance potential from the first moment it hits the track.

'Making a strong start to the year, and then maintaining that momentum, is necessary if we are to make further advances towards the front of the grid. And, as an organisation, we are working hard to achieve that, and to further strengthen all areas of the team.

'We already know the proven strengths of our design, engineering and build departments – the arrival of Fernando, partnering Lance, further underlines the sheer depth and range of our driver squad. It feels like every element of this organisation is really working well together.



Dan Fallows, Technical Director, said: 'The design team was adamant that it wanted to tackle these regulations without compromise. We want to move up the grid and start challenging the teams at the front – and you can't do that by sitting back and being conservative.

'AMR23 is a significant development of the car we refined in the latter half of 2022 – and we have improved it in every critical area. It optimises the solutions we felt would offer us the most performance, and it embodies the joint vision we have embraced and have built together over the recent months.

'Now we need to focus on delivering an ambitious yet efficient programme of updates for the first race and across the remainder of the season.'

After last season's wide-reaching technical changes, there is only a subtle refinement of the regulations for this year, with a few small adjustments focused on ensuring compliance and improving safety.

That technical stability has given the team the opportunity to adjust its personnel roster. For 2023, Technical Director Dan Fallows will lead the design office; Andrew Green becomes Chief Technical Officer for Aston Martin Performance Technologies, to expand and diversify the Group's broader commercial activities.

The most notable technical changes for 2023 includes a 15mm raising of the floor limit – to mitigate against F1 'porpoising' or bouncing; a more stringent vertical deflection test; and new, larger rear-view mirrors.

The consistency in the rules has also enabled the AMF1 design team to iterate and innovate in several key areas – most notably aerodynamics. The key visible differences to the AMR23 include a heavily revised front wing; new sidepods, which incorporate a sweeping inner ramp to more efficiently channel airflow; and a new engine cover with a larger roll hoop inlet.

Source - Aston Martin