2023 Toyota Prius Prime

Poised for Performance: 2023 Toyota Prius Prime Revealed

•All-New Sporty Exterior Styling with Flowing, One-Motion Silhouette
•Over 50% Increase in Zero Emission Driving Range from Prior Generation Model
•All New Standard Traffic Jam Assist
•Legacy Prius Name to Carry on Toyota's Commitment to Carbon Neutrality

When the Prius Plug-In concept model was first revealed at the Los Angeles Auto Show back in 2009, few could have seen the important role it would play in the future of mobility. It offered customers a versatile solution with its pure EV or hybrid modes, impeccable MPG and all the tech people expected from a Prius – making it a perfect addition to the third-generation Prius lineup. Fast forward to now, and the automaker is ushering in a new era of the Prius legacy — with the reveal of the 2023 Prius Prime at the 2022 Los Angeles Auto Show.

Now in its 10th year of production, this plug-in hybrid model has continued to offer customers the flexibility of getting around town on zero emission battery power or hybrid mode for fuel efficient road tripping. And now, this plug-in offers a thrilling experience in its own right – by bringing even more performance and technology to an already incredible package. With a larger lithium-ion battery that increases its EV range by more than 50% over the previous range of 25 miles. With over 20 million hybrid and plug-in hybrid electric vehicles sold globally, the all-new Prius Prime brings a flexible player to Toyota's ever-growing team of electrified vehicles.

As part of Toyota's diverse approach to carbon neutrality, the Prius Prime is part of lineup that looks to move 'beyond zero.' With ten hybrids, two plug-in hybrids, the new bZ4X battery electric vehicle and zero emission hydrogen fuel cell technology Mirai, Toyota is committed to finding highly efficient and zero emission solutions that fit customers lifestyles across the ÚS. As a symbol of that commitment, the 2023 Prius will be the first Toyota vehicle to wear a new 'Beyond Zero' badge, a global effort to achieve carbon neutrality in our products, manufacturing, and beyond.

Price and on-sale date of the exciting, all-new Prius Prime will be announced in the first half of 2023.

Sporty with an Eye on Efficiency
A focus for Prius Prime is to allow it to have a similar ethos to the new Prius hybrid model, but with a little something extra – more performance, technology, safety and even a little attitude. Overall, the goal is to build a vehicle that not only meets the practical needs of today's customers, but also one that appeals to their emotions and that starts with a new sport grade lineup.

Available in SE, XSE and XSE premium grades, the 2023 Prius Prime is built on the second-generation TNGA-C platform, offering a low center of gravity with reduced weight and increased rigidity compared to the previous generation. The result? A wider stance and a lower driving position that feels sporty, yet comfortable.

The all-new Prius Prime also blends its athletic side with a bit of star powered tech: a solar roof. This on-board charging feature uses roof mounted solar panels to recharge the Prius Prime's battery when parked. The panels deliver supplemental power to accessory functions, like air conditioning, when driving and they also use a clever design that conceals the electrodes for a seamless, glossy appearance.

Compared to the previous generation Prius Prime, it's 2-inches lower, 1-inch wider, 1-inch longer length and with a hip point that's almost 1-inch lower. The placement of the traction battery placement is also optimized, with placement under the rear seat for a low center of gravity and enhanced luggage capacity.

Poised for Performance


Únder the hood is the 5th generation hybrid powertrain coupled with a 2.0L engine and a newly developed lithium-ion battery, located underneath the rear seat. The result is a zero-emission electric range increase of over 50%, a nearly 100 hp increase to 220 hp, and a 0-60 time of 6.6 seconds.

Making the Grade

The all-new 2023 Toyota Prius Prime takes standard and available features to a whole new level. Whether one chooses SE, XSE or the XSE Premium grade – in Wind Chill Pearl, Cutting Edge, Guardian Gray, Black or Supersonic Red – Prius Prime drivers will be ready to look to the road ahead.

SE grade
•Standard Features •17-inch alloy wheels with wheel covers
•8-inch audio multimedia touchscreen
•6 ÚSB-c ports
•Softex and leather trimmed heated steering wheel
•Rain sensing windshield wipers
•Electronic Parking Brake (EPB)
•Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
•Traffic Jam Assist

•Optional features
•Front and Rear Parking Assist with Automatic Braking (PA w/AB)

XSE grade
•Standard Features •19-inch unique wheel
•8-inch audio multimedia touchscreen
•6 ÚSB-c ports
•Softex and leather trimmed heated steering wheel
•Rain sensing windshield wipers
•Electronic Parking Brake (EPB)
•Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
•Clear taillight
•Auto-dimming rearview mirror & Home Link
•Two additional cup holders for rear seat passengers
•Driver and passenger heated seats
•8-way power driver's seat
•Perforated SofTex sport seats with red accents
•SofTex seats
•Rain-sensing wipers
•Smart key
•Wireless charger
•Direct light illumination
•Front and Rear Parking Assist with Automatic Braking (PA w/AB)
•Traffic Jam Assist

•Optional features
•12.3-inch audio multimedia touchscreen
•Fixed glass roof
•Digital Key

XSE Premium grade
•Standard Features
•19-inch unique wheel
•12.3-inch audio multimedia touchscreen
•JBL® Premium Audio System with 8 speakers
•6 ÚSB-c ports
•Softex and leather trimmed heated steering wheel
•Rain sensing windshield wipers
•Electronic Parking Brake (EPB)
•Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA)
•Driver and passenger heated and ventilated seats with memory
•Fixed glass roof
•Digital Key
•Power back door
•8-way power driver's seat
•SofTex seats
•Rain-sensing wipers
•Smart key
•Wireless charger
•Direct light illumination
•Front and Rear Parking Assist with Automatic Braking (PA w/AB)
•Traffic Jam Assist

•Optional features
•Advanced Park
•Digital rearview mirror
•Rear seat heater
•Panoramic View Monitor
•Solar glass roof

Source - Toyota