Global Superstar Khalid To Headline BMW i's 2019 #Road To Coachella Campaign.

March 28, 2019 by BMW

Activations include a road trip, custom vehicle art, fan pitstop party in Palm Springs with this year's music industry breakout star.

Woodcliff Lake, NJ- March 26, 2019... BMW i will once again celebrate the #RoadtoCoachella as an official partner of the Coachella Valley Music & Art Festival in 2019. This year's campaign will feature global superstar, Khalid, who joins previous BMW i #RoadtoCoachella headliners, renowned composer and music producer Hans Zimmer ('Inception', 'Pearl Harbor,' and 'The Dark Knight') and Portugal. The Man lead singer John Gourley as creative partners.

WHO: BMW i and chart-topping global superstar Khalid

WHAT: As an official partner of the Coachella Valley Music & Arts Festival for the third consecutive year, BMW i is returning to the desert with an artist-inspired #RoadToCoachella campaign featuring global superstar Khalid.

On the heels of the April 5 release of Khalid's sophomore full length album, Free Spirit, BMW is bringing the album to life with its #RoadtoCoachella campaign that includes multiple activations: •A fleet of custom art wrapped BMW i8 + BMW i3 models, inspired by Free Spirit and unveiled by a BMW brand video featuring Khalid.

•A group of hand-selected influencers and VIPs will experience the fleet on the #RoadToCoachella drive, and attend the festival, documenting their journey in real-time with the campaign hashtag.

•#RoadToCoachella Palm Springs pitstop (April 11-14, 12-5pm), an immersive, one-of-a-kind experience with a special opportunity to connect fans with Khalid: •Meet + Greet with the top billing performer

•Food Trucks

•Free Spirit Shop

•Artist inspired + BMW bandanas via fan-favorite claw machine

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•iHeart Radio sweepstakes where one lucky fan will win a Coachella weekend including: use of a custom wrapped i8, roundtrip airfare, hotel accommodations, festival VIP tickets and parking pass.

WHEN:

4/11/2024

BMW Influencer Road Trip

Location: Palm Springs, CA to Indio, CA

4/13/2024

Khalid x BMW i x #RoadtoCoachella Pit Stop Party Meet + Greet

Location: BMW of Palm Springs 3737 E Palm Canyon Dr