DS Automobiles Joins Force With Formula E Champion Jean-Eric Vergne For 'Drive Change' Campaign

March 1, 2019 by DS Automobiles

•DS Automobiles E-TENSE ambassador Jean-Eric Vergne is to publish a manifesto to promote the 'Make our Planet Great Again' message.

•The Manifesto to Drive Change is being published in six languages on the weekend of 2-3 March.

•Jean-Eric Vergne's commitment to sustainable development resonates with DS Automobiles' global strategy.

•Jean-Eric Vergne will participate in the New Energy E-TENSE Era Summit at the DS STORE in Geneva, Switzerland, on Monday, 4 March, alongside DS Automobiles CEO Yves Bonnefont and a panel of European new-energy specialists.

Jean-Eric Vergne, the reigning Formula E champion, driver of the DS TECHEETAH - the fully-electric DS E-TENSE FE19 in the ABB FIA Formula E Championship and an active promoter of the sustainable-development message in association with the championship's organisers, has been named E-TENSE ambassador for DS Automobiles.

As part of his assignment, Jean-Eric Vergne will defend his Manifesto to Drive Change, which seeks to take the Make our Planet Great Again message to an even wider audience and encourage us all – in our own ways – to embrace new technologies with the aim of fostering sustainable development and continuing to gain new ground in this domain.

In addition to being communicated in six languages, the Frenchman's Manifesto to Drive Change will be a major theme of the New Energy. The E-TENSE Era Summit is being held by DS Automobiles at its DS STORE in Geneva, Switzerland, on Monday, 4 March. This event will bring experts in the field of new energies together with a view to reporting on recent progress, as well as sharing their respective visions and identifying avenues for future sustainable transport-related research and development.

Coinciding with the official opening of the 2019 Geneva International Motor Show, DS Automobiles will also open orders for initial markets (France, Switzerland and Norway) and publish specification / price information for DS 3 CROSSBACK E-TENSE (a BEV – a 100% Battery Electric Vehicle) and DS 7 CROSSBACK E-TENSE 4x4 ( a PHEV – Plug-in Hybrid petrol-Electric Vehicle).

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Driven by the avant-garde spirit and backed by an exceptional heritage of the 1955 DS, DS Automobiles, launched in 2015, aims to embody French luxury savoir-faire in the automotive industry. DS Automobiles is Group PSA's Premium brand.

Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature.

For its demanding customers, DS Automobiles has created 'ONLY YOU, the DS experience', its exclusive service program for a unique brand experience.

Present in 32 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES and DS SALONS throughout the world in early 2019.