Volkswagen Supports Classrooms Nationwide With Donorschoose.Org Donation

July 10, 2019 by Volkswagen

•Volkswagen kicks off 'Drive Bigger' Summer Event with $1 million total donation to fund classroom supplies in collaboration with DonorsChoose.org

•DonorsChoose.org helps teachers fund classroom projects throughout public schools in America

•Customers, dealers and employees can support teachers with donation program

Herndon, VA — Volkswagen of America announced a collaboration today with DonorsChoose.org, an online charity dedicated to supporting teachers with funding for classroom projects and basic supplies. This partnership gives customers, dealers and employees a chance to help teachers prepare for the new school year while driving something bigger than ourselves.

The average public school teacher spends $479 on school supplies. At DonorsChoose.org, teachers request the resources their students need to thrive and donors can choose the ones they want to support. When a project is fully funded, all the requested items are purchased and shipped directly to the school.

Volkswagen's $1 million donation includes both a corporate donation to DonorsChoose.org to directly fund selected classroom projects, as well as funding for DonorsChoose.org donation cards pre-loaded with funds from Volkswagen: these are available for dealers to give to customers during the Summer Event. Customers who receive a donation card will be able to visit the web site and select a classroom project that Volkswagen will support. Volkswagen is also inviting employees to participate in the giving program by offering to match employee contributions from $25 to $2,500.

Volkswagen of America announced a new direction for the brand last month, built around responsibility, innovation and how a major automaker can help contribute to the greater good. This is the first major opportunity to demonstrate what it means to Drive Bigger, and helps kick off the 'Drive Bigger' Summer Event, which will offer great deals to customers on select 2019 Volkswagen models.

'Education in our public schools is a fundamental foundation for every student in this country, and DonorsChoose.org is able to support thousands of teachers and students each year,' said Jim Zabel, Senior Vice President of Marketing for Volkswagen of America. 'The Drive Bigger Event will allow us to turn our words into action. We think our role as a car company can be much bigger than just building vehicles that take students to and from school. With a focus to support teachers and classroom projects across America, we hope to encourage our Volkswagen dealers and customers to drive something bigger than ourselves.'

To support the partnership, a fully integrated national and regional 'Drive Bigger' Summer Event campaign kicks off today and includes TV and radio spots, digital, social and point-of-sale assets in both English and Spanish language versions.

Photo credit: Volkswagen
posted on conceptcarz.com

Volkswagen Supports Classrooms Nationwide With Donorschoose.Org Donation

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