Mitsubishi Motors Welcome North End Mitsubishi Into Growing Dealer Network

CYPRESS, Calif – Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, today announced the grand opening of the newest dealer to its North American dealer network – North End Mitsubishi in Canton, Massachusetts, part of the greater Boston area.

The dealership will mark its grand opening tomorrow morning with a ribbon-cutting ceremony followed by a welcome reception and BBQ. Family-friendly activities including a bounce house and water slide will be on hand to entertain children and attendees to help celebrate the grand opening and welcome North End Mitsubishi to the local Canton business scene.

North End Mitsubishi joins the MMNA dealer network as a standalone Mitsubishi dealership serving the Boston area, and comes as part of MMNA's ongoing initiative to expand its dealer network in previously untapped markets. This expansion further helps Mitsubishi increase visibility and awareness of the brand across the country.

'We are excited to open our doors to the greater Boston area and introduce the capable and dynamic line up of Mitsubishi vehicles to local residents,' said Mohammad Ahmed, dealer principal, North End Mitsubishi. 'We are looking forward to bringing our highest levels of customer service and introducing the Mitsubishi brand to our new customers.'

Last fiscal year, MMNA expanded its national field operations network from two regions to four, adding new offices in Florida and California to reinforce sales support for dealers. The Florida and California teams joined established operations based in New Jersey and Texas. Concurrent with the expansion of its field operations, Mitsubishi added 34 new dealers, focusing on strong and consistent growth with the right partners in the right markets.

With four unique vehicles competing across multiple rapidly growing crossover utility vehicle (CUV) segments, including the Outlander PHEV, the world's best-selling plug-in hybrid**, MMNA posted overall sales of 118,074 vehicles in 2018, up 13.9 percent over 2017. It was the brand's best annual sales performance since 2007 and marked six consecutive years of sales growth in the U.S. This momentum continues to strengthen the brand's reputation while attracting an expanded pool of buyers into showrooms across the country.

'We are continuing to build momentum with the addition of Canton Mitsubishi to our network of dealer partners,' said Jack Vossenberg, director, northeastern region, MMNA. 'As we add new dealerships in markets where our brand was previously unrepresented, we continue to work diligently toward improving the shopping and ownership experience for customers across our entire North American dealer network.'

North End Mitsubishi is located at 390 Turnpike Street, Canton, Massachusetts, 02021 and can be reached by telephone at 781-780-3245 or online at https://www.northendmitsubishi.com/.

Photo credit: Mitsubishi
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