Modena, 9th April 2019 – Following its premiere at the Geneva International Motor Show, Maserati proposes an exclusive programme at the world's most important Design Week in Milan, where it is giving tribute to Italian 'products of excellence' which are available as a customization options on its new car ranges.

This technique guarantees exceptional colour depth and a velvety smooth texture which, like a fine wine, will improve with age. A real work of art, finished with unique and exclusive materials.

The second stage of the 'Maserati Crafting Italian Experiences' project stops at The Flagship Store belonging to De Castelli. This leading metal working firm specializes in the production of home furnishing accessories, surfaces and custom projects. Inside its Flagship Store in the heart of the San Babila district, on Corso Monforte, De Castelli shows what happens when it combines its expertise in metal surfaces with Maserati's eagerness to embrace 'metal poetry'. When applied to the internal components of the car (the dashboard and the pedals), its sophisticated metalwork creates a noble aspect all the while adding style and textural allure. The chromatic tone is inspired by the rich colours of the Italian landscape.

The journey continues in another elegant area of Milan, Porta Venezia, with a unique visit to the exclusiveGiorgetti Atelier. Giorgetti, the internationally renowned Italian woodworking company, is known for its furniture and unique design pieces. Here, it is possible to admire the Quattroporte dashboard inserts. Giorgetti illustrates the central role of wood in Maserati components. On three of the 12 Giorgetti wood varieties (Ash, Walnut and Maple), different processes are used: first mechanical and then manual which consists of carving, turning and modelling.

Next is the turn of Milan's most exclusive zone the 'Quadrilatero della Moda.' Maserati, synonymous with style, has chosen via Pietro Verri, location of the Concept Store of Alcantara. A global ambassador of 'Made in Italy', Alcantara is a company founded in 1972, that combines outstanding designs with great efforts regarding sustainability that have earned Alcantara the Carbon Neutrality certification.

The 'Maserati Crafting Italian Experiences' finishes at the Boutique Ermenegildo Zegna, in Via Montenapoleone 27/E. Here Maserati and its historic partner Ermenegildo Zegna, leader in men's luxury wear, have the pleasure of exhibiting the new Maserati Capsule Collection for Spring-Summer 2019. The exhibit includes a sophisticated selection of leather goods, travel clothes and elegant accessories. This is just another example of top-quality products from two iconic Italian brands. At the most recent Geneva International Motor Show, Maserati and Ermenegildo Zegna presented PELLETESSUTATM, a special woven nappa leather resulting from the pioneering research carried out by Zegna. An exquisitely innovative, lightweight, extremely versatile and soft fabric ideal for designing objects ranging from home furnishing complements to multimedia accessories.

Maserati S.p.A.

Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been an automotive industry benchmark. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, the Levante, Maserati's very first SUV, and the GranTurismo and GranCabrio sports cars. A range complete as never before, with petrol and diesel engines, rear and all-wheel drive, the finest materials and outstanding engineering. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety.

Photo credit: Maserati
posted on conceptcarz.com

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