Mitsubishi Motors Welcomes Fort Worth Mitsubishi Into Expanding Dealer Network

January 31, 2019 by Mitsubishi

CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA) today announced a new addition to the North American dealer network – Fort Worth Mitsubishi in Fort Worth, Texas. The dealership opened its doors to the community the week of December 24, 2018.

The opening of a new standalone Mitsubishi dealership in the Dallas-Fort Worth area is part of an ongoing company-wide initiative to increase consumer awareness of the Mitsubishi brand in already-established metropolitan locations, as well as areas that did not previously have a strong Mitsubishi presence.

'This year is a very exciting time to join the growing Mitsubishi dealer network and help to spread further awareness of the brand in the Fort Worth area,' said James Lorca, General Manager, Fort Worth Mitsubishi. 'We are eager to help bring new customers to the brand and educate them on the latest lineup of capable, dynamic and efficient Mitsubishi vehicles. We're fully committed to providing the highest levels of customer service and satisfaction rates and are looking forward to a strong partnership.'

MMNA recently expanded its national field operations network from two zones to four by adding new offices in Florida and California in an effort to reinforce sales support for dealers. Additionally, these new zone offices mean better and faster customer support in parts, accessories and service of their new Mitsubishi. The other field operations are located in New Jersey and Texas.

With four unique vehicles in the hot crossover SUV segment, including the world's best-selling plug-in hybrid SUV, MMNA posted overall sales of 118,074 vehicles in 2018, up 13.9 percent over 2017. This was the brand's best annual sales performance since 2007, and marked the second consecutive year that MMNA was the fastest-growing Asian brand in the U.S. This momentum continues to strengthen the brand's dynamic CUV lineup while attracting an expanded pool of buyers in showrooms across the country.

'We are continuing our excellent momentum with the addition of Fort Worth Mitsubishi to our portfolio of dealers as we continue to work diligently toward strengthening the health and profitability of our dealer network across North America,' said Phillip Kelley, Dealer Development Manager, Central Region, MMNA.

Fort Worth Mitsubishi is located at 8000 West Freeway, Fort Worth, Texas 76108, and can be reached by telephone at 866-429-7030.