Singer Announces Partnership With Phillips Perpetual

May 2, 2019 by Singer Vehicle Design

A NEW LONDON HOME FOR THE AWARD-WINNING WATCH COLLECTION FROM SINGER REIMAGINED AT PHILLIPS PERPETUAL GALLERY IN MAYFAIR

GENEVA – May 2, 2019 – Singer announces that the Track1 collection by Singer Reimagined will be on permanent display within the new Phillips Perpetual gallery in Mayfair, a new watch collectors' destination created by Phillips in Association with Bacs & Russo.

This follows the confirmation of the Track1 as winner of the Chronograph category at the GPHG awards in November 2018. Singer Reimagined will be the only brand displaying new watches at Phillips Perpetual. The announcement follows two highly successful collaborations between Singer and Phillips.

In July 2018, Phillips hosted the Porsche 911 Reimagined by Singer – Dynamics and Lightweighting Study as it was shown for the first time in London. Direct from Goodwood Festival of Speed and surrounded by art from Carlos Cruz-Diez, the car together with an exclusive collection of watches was presented at a private reception.

In February 2019, the Track1 timepieces from Singer Reimagined returned to 30 Berkeley Square as part of a private sales exhibition. The announcement that the collection will take up residence at Phillips Perpetual marks the next step in a collaboration between friends to present collectible watches and automobiles in bespoke surroundings.

The Track1 is a radical re-engineering of the chronograph. Its sleek lines frame a highly innovative and complex design with an unprecedented display made possible by a revolutionary movement, the Agengraphe. Ten years in the making, this ground-breaking automatic caliber goes beyond the limitations imposed by preceding mechanisms, enabling a centralized indication of the chronograph functions, thus enabling a radical focus on legibility and performance.

Singer Reimagined was born from the encounter between Rob Dickinson, founder and creative Director of Singer Vehicle Design, and Italian watch designer Marco Borraccino. The company was created to reimagine high-watchmaking, combining obsessive attention to detail, unique perspectives and a love for the iconic sports watches of the 1960s and 1970s. The duo was soon joined by master watchmaker Jean-Marc Wiederrecht who would provide a ground-breaking chronograph movement to power their first timepiece, Track1.

Singer Reimagined is the sister company to Singer Vehicle Design, based in Los Angeles, California and created a decade ago to pursue the creative possibilities within the vibrant world of iconic automobiles. Both companies fuse iconic design with cutting-edge material science in pursuit of mechanical art.

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Phillips Perpetual is a first of its kind platform that will launch at Phillips London on 30 Berkeley Square, presenting the finest collectors' time-pieces in custom-built surroundings.

Through ongoing curated programming, private selling exhibitions, and innovative partnerships, coupled with an evolving selection of private sales, Perpetual will offer a boutique experience to clients for both the selling and buying of watches.

Rob Dickinson, Founder and Creative Director, Singer Vehicle Design, said:

'The Track1 has been another extreme endeavour for Singer. We wanted to reimagine the sports chronograph, imbuing it with the same values that we've applied to our automotive services for the last decade. Iconic design, optimized with modern engineering and cutting-edge material science, in pursuit of mechanical art. Where better to present the results of our work than in this new gallery with our friends at Phillips.'

Marco Borraccino, Co-Founder & Managing Director, Singer Reimagined said:

'Following our successful collaboration in 2018, the opportunity to partner with Phillips Perpetual to present our watches, alongside the most unique and collectable time-pieces worldwide, is further recognition of the exclusivity and technical content of the Track1 collection.'

Aurel Bacs and Livia Russo said:

'We are incredibly excited that we are expanding into the next phase of growing our market leading watch sales at Phillips. Phillips Perpetual will enable us to offer unique collector experiences year-round, increasing accessibility to auction quality watches, and to deliver first class service 365 days of the year. This new initiative will create cross-marketing opportunities which will help to engage with clients across all of Phillips collecting categories.'

James Marks, Phillips' International Specialist and Director, Watches, said,

'Phillips Perpetual will complement the core business, educating and enhancing clients who have not traditionally used auction as a consignment or purchasing tool. We see this as the future for a number of our global locations, as a way of ensuring that we engage with our ever-expanding client base 365 days of the year. We are delighted to be partnering with an award-winning and forward thinking watch brand such as Singer Reimagined, following our successful collaboration in 2018.'