Nissan Celebrates Star Wars Day With Launch Of 'Solo: A Star Wars Story' Marketing Campaign
•Star Wars-themed television commercial highlights 2018 Nissan Rogue and its ProPILOT Assist feature that help guide pilots straight down the center
•Consumer sweepstakes offers opportunity to virtually customize Nissan vehicles and chance to win big prizes
NASHVILLE, Tenn. – Every year on May 4th, Star Wars fans around the galaxy celebrate the film franchise, making it the perfect date for Nissan to pay tribute and begin its marketing campaign for 'Solo: A Star Wars Story,' in theaters May 25. The campaign is now officially underway with many options for fans to immerse themselves into the upcoming movie with Nissan's top-selling model, the Nissan Rogue.
'We are excited to continue our collaboration with Lucasfilm on the upcoming movie, 'Solo: A Star Wars Story,' celebrating both the film and our best-selling Nissan Rogue' said Jeremy Tucker, Vice President of Marketing Communications and Media. 'Whether a long journey or a long day, the ProPILOT Assist function on the Rogue makes a great sidekick to help give you confidence on the highway.'
The television commercial starts out inside the cockpit of the Millennium Falcon, the most capable ship in the galaxy, with L3-37 at the helm and Chewie as her co-pilot. While Chewie is hesitant of the dicey situation, L3-37 is confident in the ship and her abilities to navigate the path ahead. A similar scenario is carried over to a couple in their Nissan Rogue while on the highway. When the only way is forward, the driver has the confidence to navigate through the path ahead with ProPILOT Assist – straight down the center. All while the sidekick, her dog in the back seat, expresses his concern.
Best in the Galaxy Sweepstakes*
Also live now is Nissan's 'Best in the Galaxy' sweepstakes, where fans can virtually customize a Nissan Rogue, Altima or TITAN with design elements from the upcoming movie. Upon completion, they can enter for their chance to win one of many amazing prizes. The grand prize is a custom Star Wars-inspired Nissan (Rogue, Altima or TITAN) and a Nissan-exclusive collectible replica Range Trooper helmet, produced by Gentle Giant Ltd. Additional prize winners will receive the collectible replica helmet. The sweepstakes is live now and runs through June 3. For rules and to enter, fans should visit NissanUSA.com/Solo.
Show Vehicle
Ahead, there's an additional surprise sure to excite Star Wars fans of all generations. A Millennium Falcon-themed Nissan Rogue show vehicle will debut closer to the theater release of 'Solo: A Star WarsStory.'
Photo credit: Nissan
posted on conceptcarz.com
'Straight Down the Center' Television Commercial
posted on conceptcarz.com
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