Citroën And LE COQ Sportif: Creative Teamwork For The 70Th Anniversary Of The Type H
April 20, 2017 by Citroen Commercial![Citroën And LE COQ Sportif: Creative Teamwork For The 70Th Anniversary Of The Type H](images/articleimages/citroen-le-coq_sportif-01-400.jpg)
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The Type H and New Dispatch have been converted into mobile bicycle maintenance workshops. They can also be transformed into workshops for clothing at cycling events demonstrating the functionality of these two vans. The Citroën Design Centre and the Le Coq Sportif styling office have combined their creative energy and expertise to develop the two vans, which display Le Coq Sportif's colours along with the brand's name and logo on each side. The same approach has been taken in the design of the two show cars' exteriors. All the body parts, including the wheels and roof racks for transporting two bicycles (on New Dispatch only) are painted a luminous white. The white is livened up by blue and red rectangles scattered across the entire body like coloured blocks – a playful, 'arty', Mondrian-inspired colour scheme that gives a fresh and energetic look to the two show cars. The combination of blue, white, and red also symbolises the pairing of two French brands that share the same emphasis on creative know-how and French elegance. This association is signed by a 'Citroën X Le Coq Sportif' logo at door level on the New Dispatch and at the front end on the Type H. Similarly, a 70th anniversary logo appears on the New Dispatch doors and the windscreen of the Type H. The two show cars have a different spirit inside: ◾The Type H focuses on authenticity and nostalgia. It has a warm and simple feel about it that is cheerful and comfortable, with light-coloured woodwork made of different types of wood, which lines the workshop and the wall where tools are hung. The seats in the cabin are upholstered in natural, chocolate-coloured leather, enhancing the interior and playing on the theme of natural materials. ◾New Dispatch strikes a modern and refined note. Its black woodwork contrasts with white leather seats accented with red, white, and blue topstitching. These two models are shown in a video filmed at the CREPS velodrome in Bourges and Raymon Poulidor velodrome close to Limoges and at Le Coq Sportif factory at Romilly-Sur-Seine. This iconic site and birthplace of Le Coq Sportif more than 130 years ago, which the brand decided to move back to in 2010, displays French architectural audacity and know-how and displays these show cars in an exceptional atmosphere. View the video here: https://youtu.be/8o-IO0Oqczk Following their world premiere on the Citroën stand at the Commercial Vehicle Show in Birmingham, these two vans will be on display at Le Coq Sportif communications events. These enjoyable and original events, whether connected with cycling, the inauguration of points of sale, or the delivery of Le Coq Sportif corners, will be relayed on social media. Type H – key facts ◾Launch year: 1948 ◾Production: 1948–1981 ◾Number manufactured: 473,289 ◾Length: 4.28m ◾Type: Van ◾Number of doors: 4 ◾Number of seats: 2 ◾Innovation: the first front-wheel-drive, mass-produced van ◾Engine: 1911cm3, 52hp at 4000rpm, 101km/h max New Dispatch – key facts ◾An architecture adapted to every need with up to 1,400kg payload and the ability to pull a braked trailer weighing up to 2,500kg ◾Available in three lengths, including the original, compact, and practical XS version, which is only 4.60m long ◾Height of just 1.90m, allowing car park access ◾Best-in-class fuel consumption thanks to its new platform (adapted by the EMP2) and various BlueHDi engines ◾Exceptional modularity for the segment with Moduwork ◾Hands-free sliding side doors ◾Outstanding comfort on the road ◾Technologies that make life easier (Top Rear Vision, colour head-up display, Citroën Connect Nav) ◾Safety-enhancing technologies (Adaptive Cruise Control, Speed Limit Recognition and Recommendation, Driver Attention Alert, and Active Safety Brake) ◾Many body conversion options to meet needs in all trades, e.g. the 4WD conversion designed and produced by Automobiles Dangel
posted on conceptcarz.com
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