New Zenith Chronomaster El Primero Range Rover Velar Watch Complements Fourth Member Of Luxury Suv Family
Company press release.![New Zenith Chronomaster El Primero Range Rover Velar Watch Complements Fourth Member Of Luxury Suv Family](images/articleimages/zenith-chronomaster-el-primero-1-400.jpg)
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The underside of the watch reveals the Range Rover and Velar names engraved on the oscillating weight and the retaining ring of the transparent caseback. El Primero Velar is presented with a new co-developed strap, in sustainable rubber and coated in with dark grey diamond-perforated calfskin. The strap's calfskin is of the same fine Scottish leather as featured in acclaimed Range Rover interiors, secured with a triple folding clasp in DLC-treated titanium. Mirroring the glamour, modernity and elegance of the Range Rover Velar SUV, the El Primero chronograph has been designed following an unwavering philosophy of reductionism, while incorporating groundbreaking technology, compelling style and absolute attention to detail. Perfectly optimized proportions and functionality symbolize the elegant simplicity, sophistication and refinement befitting the Velar nameplate. Gerry McGovern Land Rover Chief Design Officer, said, 'The Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the Range Rover family. The Chronomaster El Primero Range Rover Velar, created with these very same principles, comes with a bloodline like no other and is refined for every occasion. It will stir the emotions.' Jean-Claude Biver, Zenith CEO and President of LVMH Watch Division, said, 'Zenith stands for art, tradition, culture and precision timekeeping. It is essential that we preserve these qualities, as they all belong to our more than 150-year-old DNA. The Chronomaster El Primero Range Rover Velar shows how both companies share a determination to find a harmonious way of connecting our tradition to the future, while showing respect for our iconic products.'
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