NISSAN AND REEVOO: A YEAR OF FASCINATING INSIGHT INTO QASHQAI, JUKE AND X-TRAIL OWNERSHIP
September 20, 2016 by Nissan![NISSAN AND REEVOO: A YEAR OF FASCINATING INSIGHT INTO QASHQAI, JUKE AND X-TRAIL OWNERSHIP](images/articleimages/410137702_nissan_crossover_family-400.jpg)
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Nissan's confidence in the quality of its vehicles, coupled with an open and transparent approach to customer engagement, led to the pan-European partnership with Reevoo. The relationship is working: Nissan research has found that people who read Reevoo comments are twice as likely to request a test drive at a Nissan dealership, compared to people who don't read them. Reevoo research reveals 57 per cent of car buyers actively seek out owner reviews when researching a car. Furthermore, 58 per cent want an opportunity to share their feedback once they have made a purchase. The Reevoo comments show a difference in opinion about what makes a great car across the five nations. For example, Nissan crossover owners in Germany and the UK gave their highest scores to the comfort, practicality and specification for both Qashqai and X-Trail. However, customers in France, Spain and Italy rated the cars' driving characteristics most highly. Reevoo's Conversations solution offers a Q&A section where prospective buyers can ask owners about the cars they're considering and discuss their merits. Guillaume Cartier, Senior Vice President for Sales and Marketing, Nissan Europe, said: 'We take customer satisfaction very seriously, and Nissan's partnership with Reevoo is the perfect illustration of that. Independent feedback breeds trust and that is something consumers want when they buy a car. We welcome customer comments, good and bad.'
posted on conceptcarz.com
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