SALES OF FORD FUSION HYBRID, FUSION ENERGI SPIKE IN LOS ANGELES AS CONSUMERS SEEK EFFICIENT, FUN-TO-DRIVE EVS
July 26, 2016 by Ford![SALES OF FORD FUSION HYBRID, FUSION ENERGI SPIKE IN LOS ANGELES AS CONSUMERS SEEK EFFICIENT, FUN-TO-DRIVE EVS](images/articleimages/ford-fusion-hybrid-energi-sales-001-400.jpg)
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In 2011, Fusion Hybrid represented 10 percent of new Fusion retail registrations in L.A. Through May of 2016, the most current data available, Fusion Hybrid and Fusion Energi plug-in represent 42 percent of new Fusion retail registrations in L.A., according to Ford analysis of new vehicle registration data from IHS Automotive, despite gasoline prices falling over the same period. Overall sales of Fusion in L.A. are also bucking the trend in the midsize car segment, with sales up 20 percent in June and 12 percent year-to-date. The L.A. region was the only region in America to hold consistent in midsize sedan sales last year. Almost one out of every 10 midsize sedans are sold in the L.A. region and since 2012, the Ford Fusion has doubled its sales and share there. Reaching new customers After F-series, the Fusion is the best-selling vehicle to millennial buyers in Ford's overall vehicle lineup and remains Ford's best-selling car. In addition, Fusion registrations to women are up 20 percent in California through May, compared to the same period in 2015, according to IHS Automotive personal new vehicle registration data. To build on its success, Ford launched a new marketing campaign for Fusion earlier this month targeting key markets nationwide. 'We need to make sure buyers know about the best-in-class Fusion Energi driving range, but our new Fusion Sport and Fusion Platinum models give us a great shot at going after buyers who might not have ever owned a Ford,' Jackson said. 'We're pretty excited about our chances for more conquest buyers.' The 2017 Ford Fusion Energi has an EPA-estimated rating of 43 city/41 hwy/42 combined MPG, a 14 gallon tank and 21 miles of all-electric range. Range calculation is based on www.fueleconomy.gov. The 2017 Ford Fusion Hybrid has an EPA-estimated rating of 43 city/41 hwy/42 combined and a 13.5 gallon tank. Actual mileage and range will vary. About Ford Motor Company Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 67 plants worldwide, the company's core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford aggressively is pursuing emerging opportunities through Ford Smart Mobility, the company's plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com.
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