LINCOLN IS ONLY LUXURY AUTOMAKER TO PROVIDE STANDARD PICKUP AND DELIVERY SERVICE FOR ALL ITS VEHICLES
July 1, 2016 by Lincoln![LINCOLN IS ONLY LUXURY AUTOMAKER TO PROVIDE STANDARD PICKUP AND DELIVERY SERVICE FOR ALL ITS VEHICLES](images/articleimages/lincoln-luxury-automaker-2016-1-400.jpg)
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'When nearly 100 percent of clients receiving this service say they would recommend Lincoln to a friend, it clearly indicates positive momentum for the brand and our dealers,' adds Frick. This exclusive Pickup and Delivery marks another milestone in Lincoln Motor Company commitment to merge great products, an outstanding experience and impeccable service – part of its original 2012 business plan. Since Lincoln began this journey, it has delivered four all-new products in four years, established a dealer network in China, built brand awareness, and increased volume for the brand and Lincoln products. As part of Lincoln's ongoing client experience efforts, these successful programs have already been implemented: ◾Lincoln Concierge: A trusted personal advisor – like the most attuned hotel concierge – assists clients 24/7 online at www.lincoln.com. While other luxury brands offer similar services, only Lincoln provides clients with an opportunity for video chat with a live person. ◾Black Label: Started in 2015, the number of participating dealers has increased to more than 90 committed locations. Black Label provides personalized shopping with dedicated personnel in the showroom, online, or in locations convenient to clients. Specially trained Black Label experience liaisons meet prospective clients at their home, office, or anywhere within 30 miles of the showroom to begin the experience. Acting as a personal shopping assistant, the liaison helps clients identify their ideal vehicle by sharing paint and wood trim samples, as well as material swatches. Lincoln Black Label owners enjoy special privileges – ranging from extended premium service and maintenance coverage on wear items to Culinary Collection membership that provides access to a curated list of restaurants from coast to coast. ◾Date Night:This extended test drive allows qualified buyers the chance to experience a Lincoln vehicle for up to 48 hours. In 2015, Date Night resulted in more than 11,000 sessions at select dealers, prompting nearly an 11 percent increase in Lincoln purchases. The program attracted nearly 70 percent of clients who had been with other luxury nameplates. ◾Lincoln Institute: Training for key client-facing individuals is provided through Lincoln Institute. The program, which combines all of the brand's training efforts under one umbrella, has been expanded to include all Lincoln dealers. Lincoln Institute includes not only hospitality training, but an all-new series of workshops that provide participants with tools to help local teams develop and execute processes consistently for luxury clients. Pickup and Delivery is an important milestone in Lincoln's commitment to providing personal client services to match its unique luxury products, coming at the perfect time as Lincoln prepares to launch the much-anticipated 2017 Lincoln Continental. The all-new Lincoln Continental returns as the brand flagship this fall, offering first-class travel for clients in America and China through warm, human touches and a contemporary design. The full-size sedan is designed to appeal to culturally progressive clients who define luxury on their own terms – craving superior quality, craftsmanship and safety. 'Quiet Luxury is Lincoln's unique approach to ensure impeccable service is consistent with our outstanding products for the ultimate client experience,' says Frick. Note: Service is available for retail and warranty repairs. Mileage limitations may apply. See your dealer for details. Lincoln reserves the right to change program at any time without obligation.
posted on conceptcarz.com
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