JAGUAR LAND ROVER EXPANDS INCONTROL APPS™ WITH INTEGRATION OF NEW TILE BLUETOOTH TRACKING APP

April 27, 2016 by Jaguar Land Rover North America LLC

JAGUAR LAND ROVER EXPANDS INCONTROL APPS™ WITH INTEGRATION OF NEW TILE BLUETOOTH TRACKING APP- World's-first automotive integration of Tile Bluetooth tracking device

- Smart app makes customers aware of Tile tagged items that may have not been brought into the vehicle

- Tile app links to the Jaguar and Land Rover InControl Touch™ and InControl Touch Pro™ infotainment system through InControl Apps™2 and is designed to direct owners to missing or lost items

- Available on all Jaguar Land Rover models with InControl Apps™ enabled2

(MAHWAH, N.J.) - April 26, 2016 - Jaguar Land Rover announced today the integration of the advanced tracking app, Tile, into InControl Apps™. As the world's first integration of this pioneering technology into the automotive space, Jaguar Land Rover hopes to deliver additional convenience and peace of mind to its owners.

The new Tile app integration into InControl Apps™ is designed to make forgotten items and missing bags a thing of the past. The app uses Tile tags, Bluetooth® trackers that can be attached to important items, to track their whereabouts using smartphone technology.

With the average person spending 15 minutes a day searching for lost items1, the unique in-vehicle app is designed to put an end to this wasted time. Once the app is initiated using the central touch-screen, customers are notified if specified items are not inside the vehicle and are even able to obtain on-screen directions to their last known location.

Peter Virk, Director of Connected Technologies & Apps, Jaguar Land Rover said: 'Losing your wallet or leaving your child's sports bag behind isn't just an inconvenience. The realization you've misplaced something important can be a cause of distraction. Our unique partnership with Tile means customers can check the status of tagged items using the vehicle's touch-screen2 so forgotten items will be a thing of the past.'


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Jaguar Land Rover is the first automotive company to integrate Tile with its in-car infotainment system. The partnership allows customers to establish a list of 'Essentials' using the vehicle touch-screen, which are automatically checked when the app is initiated2. If items are lost inside the vehicle, customers are able to sound an alarm on the Tile tag, to help locate them.

Mike Farley, CEO of Tile, said: 'We're really excited to be partnering with Jaguar Land Rover. We believe this integration will provide many benefits such as improved assurance and peace of mind about the whereabouts of essential items, helping drivers save time before they embark on journeys. Having increased the number of Tiles in circulation from two million to over five million in the last six months alone, we are confident of the extensive advantages this will bring to Jaguar Land Rover customers globally.'

The Tile smartphone app is compatible with both Android™ and Apple® platforms and the number of items that can be tracked is limitless. The tile app for InControl Apps™ is now available for download.

1 Source: '64% of people spend up to 15 minutes per day looking for their belongings'. 2,000 general UK consumers aged 16 and over were surveyed by Tile through independent research company, Censuswide.

2 Do not use Jaguar InControl® and Land Rover InControl® features under conditions that will affect your safety or the safety of others. Driving while distracted can result in loss of vehicle control.

Photo credit: Jaguar Land Rover North America LLC
posted on conceptcarz.com

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