LINCOLN NAVIGATOR AD PREMIERS GRAMMY NIGHT WITH MATTHEW MCCONAUGHEY AND FRIENDS
February 16, 2016 by Ram![LINCOLN NAVIGATOR AD PREMIERS GRAMMY NIGHT WITH MATTHEW MCCONAUGHEY AND FRIENDS](images/articleimages/lincoln-navigator-mcconaughey-2016-01-400.jpg)
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The ad plays on a scenario familiar to all road trippers – where to eat, and who gets to decide. McConaughey advises his passengers that he's the one who's walking on two legs and he's doing all the driving. 'Lincoln and I wanted the new ad to be more lighthearted and fun, so when they pitched the 'driving with dogs' idea I was in. People love their dogs, I've got three myself, and yes, I, like most of you, even talk to them', said McConaughey. Wherein McConaughey is portrayed as self-made, assertive and powerful, 'Time to Eat' showcases Navigator as a protector. The interior is warm and inviting, featuring room for the family, including pets, to enjoy the ride in luxury – whether it's a long trip for a weekend of camping or heading across town for a ballgame. The visuals convey the tagline, More Room for the Things That Matter. 'Navigator is a luxurious, capable vehicle,' said John Emmert, Lincoln group marketing manager. 'So we wanted to show its abundant space – more room for the things that matter. The dogs add an element of fun.' In another departure from earlier TV spots, 'Time to Eat' features McConaughey now interacting with passengers rather than voicing a monologue. The new ad serves to evolve the Lincoln story of quiet luxury as the latest in a campaign that has increased awareness and sales and helped to drive success for the brand. About The Lincoln Motor Company The Lincoln Motor Company is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about The Lincoln Motor Company, please visit media.lincoln.com or www.lincoln.com. Follow us on Facebook at facebook.com/lincoln.
posted on conceptcarz.com
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