GROWTH IN UK AND EUROPE ENSURES BENTLEY'S THIRD CONSECUTIVE YEAR ABOVE 10,000 CARS
January 12, 2016 by Bentley Motors, Inc![GROWTH IN UK AND EUROPE ENSURES BENTLEY'S THIRD CONSECUTIVE YEAR ABOVE 10,000 CARS](images/articleimages/uk_europe-bentley-monthly-sales-2015-01-400.jpg)
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The number one customer region throughout 2015 was North America, closing the year delivering 2,864 cars, slightly down from 3,186 in 2014. This accounted for 28% of global deliveries. In Europe, sales were up by 10% with 1,695 cars delivered against the previous figure of 1,539 cars. Bentley's home market, the UK, continued to perform strongly establishing itself as the second highest selling country, delivering 1,457 cars, up from 1,387 in 2014, achieving an 85% export figure. Bentley's Member of the Board for Sales, Marketing and Aftersales, Kevin Rose, said: 'This international success is a further indication of the strength of Bentley's brand. Not only have we established four key sales regions – North America, Middle East, Europe, including the UK, and China - we are also seeing markets such as South Korea, Russia and Japan grow rapidly too. This will only help us grow further, without compromising our exclusivity, and providing even greater long-term stability for Bentley Motors.' Bentley delivered 1,274 cars to the Middle East in 2015, up by eleven cars from 2014, with the success driven by the introduction of the Continental GT V8 S. Bentley was not immune from the current challenging sales conditions the automotive sector faces in China; however remains committed to its customer and retail partners in the region, and is confident of long-term success. Bentley delivered 1,615 cars, down from 2,560 in 2014. Excluding China sales figures, Bentley maintained its record-breaking performance in 2015 for the rest of the world. The Asia Pacific region delivered 455 cars, against 457 in 2014. Japan saw growth of 15%, delivering 353 cars against a total of 306 cars in 2014. Finally, South Korea, following the introduction of the Flying Spur V8, delivered 387 cars, up 20% from the 2014 figure of 322.
posted on conceptcarz.com
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