BUGATTI OPENS SHOWROOMS IN MANHATTAN AND MIAMI WITH NEW BRAND DESIGN
November 6, 2015 by Bugatti Automobiles S.A.S.![BUGATTI OPENS SHOWROOMS IN MANHATTAN AND MIAMI WITH NEW BRAND DESIGN](images/articleimages/bugatti-showroom-manhattan-miami-01-400.jpg)
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'Our showroom concept allows people to experience our brand values Art, Forme, Technique and projects the flair of Molsheim into the world,' Stefan Brungs explains. 'We have created an exclusive and luxurious atmosphere for customers, focusing on the technical fascination of our brand and on its long and impressive tradition.' There is a heritage section devoted to the brand values of Bugatti. In Manhattan and Miami, three wall-mounted steles each highlight one of the three facets. Each stele has a monitor with films and animations presenting the brand value concerned. The digital content is underscored by impressive exhibits in a presentation area. Product information and presentations as well as highlights from the history of the Bugatti marque can be called up on a horizontal communication strip running along the wall. In addition, customers can configure their new Bugatti here. The whole system can be controlled intuitively from an iPad or tablet after customers have taken a seat in the comfortable lounge area. The lounge features furniture from Bugatti Brand Lifestyle designed especially for the brand's new showrooms. The customized, authentically-shaped armchairs are made from the finest leather and blue exposed carbon fiber with high-grade materials and workmanship like those used for a Bugatti super sports car. The sides are decorated by the EB logo. A white brand wall with sweeping curves and adaptable background lighting with Bugatti's red oval logo, the so-called macaron, forms the backdrop for the star of each showroom – the world's most powerful production super sports car. Further showrooms are due to open in Munich, Monaco and Tokyo over the next few months. With 27 dealers in 13 countries, Bugatti is now a global player. Showroom addresses: Bugatti Manhattan – Manhattan Motorcars, 711 Eleventh Avenue, New York, NY 10019 Bugatti Miami – Braman Miami, 2060 Biscayne Boulevard, Miami, FL 33137 About Bugatti Bugatti is the brand of a family of artists who distinguished themselves in an environment where other automotive brands were operated by entrepreneurs with a purely technical background. The company founder Ettore Bugatti, born and raised in Milan, Italy, succeeded in uniting this artistic approach with his technical innovations, thus creating the foundation of a design language that was to mold the Bugatti marque. The result has been a series of vehicles far ahead of their time, and which are today numbered amongst the most valuable classic cars in the world. The brand's central philosophy of 'Art, Forme, Technique' is a description of its mystique. Still based where the brand was founded more than 100 years ago, in Molsheim (Alsace, France), Bugatti today is an ingenious combination of the artistic roots of its Italian founders, the distinctive understanding of the French for exclusive luxury products and brands as well as the internationally acknowledged German engineering and technological leadership. Bugatti opened a new chapter of its successful future at the start of this century with the Veyron 16.4. The Veyron is the most powerful and fastest production sports car in the world and is unmatched in terms of performance, unique hand-crafted manufacturing and exclusive equipment with the highest degree of individualisation options. All 450 vehicles have been sold. So far no other car manufacturer has managed to successfully market a product that stands for unrivalled technical performance and pure luxury at comparable volume and prices. Currently Bugatti is working on its next super sports car which will follow the Veyron in the not too distant future.
posted on conceptcarz.com
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