Microsoft and Ford Unveil Ford GT as Cover Car for 'Forza Motorsport 6' Debuting Exclusively on Xbox One

January 13, 2015 by Ford / Microsoft

• Ford's new line of performance vehicles will star in Microsoft's newest and most advanced racing game

Microsoft, Turn 10 Studios and Ford unveiled a new collaboration today at the 2015 North American International Auto Show – announcing the all-new Ford GT ultra-high-performance supercar as the featured cover car in the next iteration of the acclaimed racing simulation franchise for Xbox, 'Forza Motorsport 6,' launching exclusively for Xbox One.

Ford GT serves as a technology showcase for the company with its ultra-efficient EcoBoost® engine performance, advanced aerodynamics and lightweight carbon fiber construction. It will arrive at dealerships in select markets globally late next year.

In addition, the companies revealed that Ford's performance vehicle lineup will appear in 'Forza Motorsport 6.' This includes Ford GT, Shelby® GT350 Mustang and the F-150 Raptor, which debuted today at the North American International Auto Show. As 'First in Forza' vehicles, global fans will have the opportunity to virtually experience the cars when they debut in 'Forza Motorsport 6.'

'It is an honor to share this historic moment with Ford and celebrate the legacy of the GT by making it the featured cover car of 'Forza Motorsport 6,'' said Phil Spencer, head of Xbox. 'We're thrilled to have the unique opportunity to announce 'Forza Motorsport 6' the day the car debuts – on one of the biggest stages in the automotive industry – and we can't wait to share more details on the game later this year.'

'Forza Motorsport,' developed exclusively for Xbox, is the highest-rated racing series of the past decade, according to Metacritic. Developed by Microsoft's Turn 10 Studios, the series combines the industry's leading next-generation graphics and simulation engines, and has become the most-played next-generation racing simulation on Xbox One.

'The Ford GT is the ultimate execution of an enthusiast supercar – delivering ultra-efficient EcoBoost performance, driver-centric technology and lightweight carbon fiber construction,' said Raj Nair, Ford group vice president, Global Product Development. 'Working with Microsoft and Turn 10 Studios allows us to share our all-new GT supercar with an unprecedented global audience – giving fans an opportunity to virtually experience the beauty, thrill and innovation of Ford's performance lineup.'

A pioneer in the global automotive industry, Ford is a leader in innovation. Ford GT showcases material and technology innovations to help better serve drivers, such as active aerodynamics; light-weighting, with a carbon fiber passenger cell and carbon-ceramic brake discs; and a next-generation EcoBoost engine that produces more than 600 horsepower.

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'Just as Ford has pushed the boundaries of car technology in GT, 'Forza Motorsport 6' will embrace that spirit of innovation as our most technically advanced racing simulation to date – offering a fun and realistic automotive experience for both car lovers and gamers,' said Dan Greenawalt, creative director at Turn 10 Studios. 'We're excited to unveil gameplay at E3 in June.'

More details on 'Forza Motorsport 6' and Ford GT news can be found at news.xbox.com and media.ford.com, respectively. Media assets for 'Forza Motorsport 6' can be found at news.xbox.com/media.