Spin Announces Next Edition Scooter, Brand Refresh Amidst Rapid Nationwide Expansion
July 25, 2019 by Ford![Spin Announces Next Edition Scooter, Brand Refresh Amidst Rapid Nationwide Expansion](images/articleimages/spin-edition-scooter-ford-1-400.jpg)
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'In our testing of the next edition Spin scooter, we have seen a significant increase in utilization and our customers are taking more rides and traveling longer distances,' said Co-Founder and Chief Operating Officer Zaizhuang Cheng. 'We will continue to support the creation of more durable and robust scooters in order to meet the market demand, and provide our riders with a safe, smooth, affordable, and reliable ride.' The company also revealed a new logo as it rolls out a brand refresh across its scooters, app and website. 'Our redesigned logo draws inspiration from the excitement and joy of riding Spin scooters, and takes a bold yet playful approach to design,' said Co-Founder and President Euwyn Poon. 'Just as riders are able to adapt, react, and make plans at the spur of the moment, the logomark embodies a feeling of spontaneity and motion.' These two initiatives mark a season of rapid growth for Spin. Since the acquisition by Ford Smart Mobility in November 2018, Spin is the exclusive operator in 11 markets and has more than quadrupled the number of dockless scooter markets it operates—47 cities and college campuses. Spin has also significantly increased the size of its fleet by 1,900 percent and the number of rides by 1,100 percent. For more information about Spin, visit https://www.spin.app/
posted on conceptcarz.com
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