Alex Morgan Joins Volkswagen 'Drive Bigger' Movement In Brand Ambassador Role

June 21, 2019 by Volkswagen

U.S. Women's National Team star to drive next generation of players through brand partnership

Herndon — Fresh off historic tournament wins, Volkswagen of America has named U.S. Women's National Team star Alex Morgan as Brand Ambassador. The collaboration, which includes a video spot titled 'Inspire', strengthens Morgan's platform of inspiring soccer's next generation of players while reinforcing Volkswagen's commitment to its recently debuted 'Drive Bigger' campaign.

Morgan, a forward, led the U.S. Women's National Team to its first victory of the tournament with a remarkable five-goal performance, further solidifying her iconic status in the sport.

'Alex Morgan is a strong, dedicated advocate for the sport of soccer, and has inspired millions over the past decade. Her efforts have proven when we pave the way for the next generation, we change their destination.' said Jim Zabel, Senior Vice President of Marketing, Volkswagen of America. 'Alex is a perfect brand ambassador for Volkswagen and will help us communicate our 'Drive Bigger' brand positioning, on and off the pitch.'

Morgan's relationship to Volkswagen kicks off with a video spot titled 'Inspire', highlighting how the athlete uses her platform to look out for the next generation of players and give back to the community.

The ambassadorship will continue through and beyond Morgan's anticipated return to the Summer Olympic stage in 2020. Volkswagen is the presenting partner to U.S. Soccer through 2022. Over the four year sponsorship, Volkswagen will aid U.S. Soccer in its mission to become the preeminent sport in the United States through increased visibility, player and coach development, and promoting greater fan engagement across the country.