Karma Automotive Chooses Bridge Of Weir Leather Company For Its Shanghai Auto Show Star Cars

April 17, 2019 by Bridge of Weir

•Southern California-based luxury EV maker, Karma Automotive, has selected Bridge of Weir to provide leather for two of its very latest models

•Debuting at the Shanghai Auto Show, the 2020 Karma Revero GT and the Karma SC1 Vision Concept both feature Fine Scottish Leather

•Bridge of Weir sources the finest hides from the best heritage breeds, offering a unique blend of craftsmanship with advanced manufacturing techniques

•Substantial investment has made Bridge of Weir one of the most modern and environmentally efficient leather manufacturers in the world

•For more information go to: http://www.bowleather.com

Bridge of Weir, 17th April 2019 – Karma Automotive, the Southern Californian-based luxury electric vehicle company, has selected Bridge of Weir Leather Company to be its leather supplier, with two of its Shanghai Auto Show star cars featuring Fine Scottish Leather.

Making their global debuts in China, and on display at the show from now until 25th April, the 2020 Karma Revero GT and Karma SC1 Vision Concept both feature leather from Bridge of Weir, using hides sourced from the very best heritage breeds.

The Revero GT, a luxury electric vehicle which offers vastly enhanced technology, performance and customisation, goes on sale in the second half of 2019. With a host of advancements to the car's looks, Bridge of Weir is delighted to have been selected by Karma to enhance the vehicle's cabin, with the Revero GT featuring perforated black Karma Soft leather throughout.

Its interior is part of Karma Automotive's Classic collection.

Another eye-catching unveil at Shanghai to feature Bridge of Weir leather is the fully electric Karma SC1 Vision Concept. This zero emission roadster points to Karma's future design language and further offers increased customisation options. Its luxurious interior blends next-generation technology and is also beautifully finished in black Karma Soft leather.

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Bridge of Weir leather also features in Karma Automotive's customisation area, with 24 hide colours on show, further accentuating the choice customers have to individually tailor their car.

The partnership between Karma and Bridge of Weir is a natural one, as both companies share a similar philosophy of sustainability and appreciation of craftsmanship mixed with the latest in innovation. Bridge of Weir's commitment to sustainability is exemplified by its industry-leading thermal energy plant, which converts process waste into energy, reducing the need for fossil fuels, while its ultra-filtration plant recycles water directly back into production. The company's craftsmanship knowledge extends all the way back to its birth in 1905 and is blended with the very latest advanced production techniques.

Paul Houghton, Vice President, Global Design Operations & Craftsmanship at Karma Automotive, commented: 'At Karma Automotive, we carefully select suppliers who can meet our exceptionally high standards, and Bridge of Weir has continuously impressed us during our long-standing relationship. The company's attention to detail, approach to sustainability, utilisation of the very latest production methods and rich heritage of craftsmanship, means the leather featured in both the new 2020 Karma Revero GT and SC1 Vision Concept is of the absolute highest quality. We look forward to building upon our great relationship with Bridge of Weir, as we continue to develop more exciting luxury cars and strengthen our customisation brand identity at Karma Automotive.'

Bridge of Weir's Managing Director, Karen Marshall, said: 'We are absolutely delighted to be working with Karma Automotive, a brand that is truly innovative and capable of producing some stunning luxury electric cars, as evidenced by the new Revero GT and the SC1 Vision Concept. We are only too pleased to play a role in making these models such stand-out cars.

'At Bridge of Weir, people and technology come together in a unique blend of craftsmanship and advanced manufacturing techniques, while our continued commitment to sustainability means we have arguably the lowest carbon footprint of any leather maker in the world. This partnership with Karma Automotive feels very natural, and we look forward to supplying them with the highest quality, most luxurious leather.'

Bridge of Weir is the largest automotive leather supplier in the UK, competes in the top 10 globally, and has been at the forefront of innovation and quality for over a century. Starting with the Model T Ford in the early 20th century, the company now supplies the global automotive industry and its greatest brands and products that are household names around the world. The company's leather has been a major export from Scotland for 70 years, with 90 percent of its product now sold overseas to 20 countries spanning the globe.

Bridge of Weir Leather Company

Bridge of Weir has been at the forefront of innovation and quality for over a century. Where there have been major advances in motoring, furniture or travel, Bridge of Weir leather played its part, featuring in icons as diverse as the Ford Model T to the Charles Eames Lounge Chair to Concorde.

Since 1905, Bridge of Weir has continuously innovated, adopting the latest technology, and is arguably the lowest carbon tannery in the world. But, the product quality and its unique appeal are still based on the same principles.

Only the finest hides sourced from the best heritage breeds are used, pure water – the same as used to distill malt whiskies, and generations of hand-finished craftsmanship create a unique alchemy resulting in the finest Scottish Leather.

www.bowleather.co.uk

Karma Automotive and Karma Revero

Karma Automotive designs, engineers, and markets luxury electric vehicles, all from its Southern California base of operations. Founded in 2014 and employing nearly 1,000 people worldwide, Karma Automotive is committed to elevating and growing the luxury mobility experience for its customers and draws on global relationships and technology partners to achieve this.

The Karma Revero is a luxury electric vehicle powered by dual electric motors that embodies Karma's goals of offering leading automotive design, technology, customization and an outstanding customer experience. Every Revero is created with great individual care and world- class craftsmanship at the Karma Innovation and Customization Center in Moreno Valley, Calif.

www.karmaautomotive.com