Volvo Car UK Posts Best First-Quarter Sales Result Ever

April 5, 2019 by Volvo

•Volvo UK new car sales grow by 39% in the first three months of 2019, to 16,204 units

•Q1 market share rises to 2.31%, sustaining Volvo's status as the country's fastest-growing premium car brand

•Top-performing models – XC40 compact SUV, V40 premium hatchback and the XC60 mid-size SUV

•Volvo Selekt Approved Used Car sales also prospering, up 5% on Q1 2018

Volvo Car UK has achieved its best ever first-quarter sales result, selling 16,204 cars in the first three months of the year. This represents an exceptional 39% increase on the Q1 figures in 2018. The historic performance confirms Volvo as the country's fastest-growing premium brand, with a 2.31% share of the market, itself a 35% increase on the same period last year.

The results are all the more notable for being achieved in a relatively flat market: while Volvo excelled, overall UK new car sales for the period fell by 2% year-on-year. The performance also sustains the momentum generated in 2018, which resulted in Volvo delivering its best year-end figures in 28 years.

Volvo's fantastic UK performance contributed to a successful first quarter for Volvo globally, where 161,320 cars were sold, an increase of 9% compared with the same period last year.

A comprehensively renewed product line-up is the touchstone for success, with Volvo's new award-winning SUVs, estate cars and saloons commanding huge public interest. Cool Scandinavian styling, superb equipment specifications, a great choice of efficient powertrains and exceptional safety features combine to make the current line-up a compelling proposition across the board.

In the UK, the top performer during the first quarter of the year was the XC40 compact SUV. A multiple award-winner, it stands as a class-leading example of a car that is desirable, technologically advanced and versatile, designed to meet all the key requirements of today's motorists, from efficient performance to comfort and seamless on-board connectivity. Taking second place in the results is the V40, signalling Volvo's enduring reputation as a master of premium hatchback design and engineering. The XC60 mid-size SUV was third in the UK sales chart for the quarter, continuing its popularity with buyers who want a car that is stylish, sophisticated, practical and safe.

The UK public's enthusiasm for Volvo was not confined to new cars. First-quarter sales of Volvo Selekt Approved Used Cars rose by 5% on last year's Q1 performance, to 8,390 units.

Jon Wakefield, Volvo Car UK Managing Director, said: 'This is a fantastic start to the year for us, further demonstrating how our global strategy is producing vehicles that have wide-ranging appeal to customers. In a relatively short time, we renewed our product range with models that have instantly become the benchmarks against which the competition is being judged, giving us a strong position in a very competitive market. The challenge now is to sustain our performance, something that further new models and derivatives will help us achieve in the months ahead.'

Photo credit: Volvo
posted on conceptcarz.com

Volvo Car UK Posts Best First-Quarter Sales Result Ever

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