Hyundai Showcases Creative Future Vehicle Space At Milan Design Week

March 21, 2019 by Hyundai

•Hyundai Motor Company will be part of Milan Design Week between 9-14 April

•Hyundai will offer a glimpse of how they envision the in-car experience in the age of self-driving vehicles under the concept 'STYLE SET FREE'

•The company will host an interactive panel discussion featuring Tyler Brûlé, editor-in-chief of Monocle

•Hyundai will be introducing its Smart Docent audio guide for the first time in Milan

High Wycombe, March 20th, 2019 — Hyundai Motor Company believes that good design is about creating the right kind of connections at the right time. Designing quality connections – with each other, with materials, with spaces, or with time itself – equates to designing a personalised experience. In light of this, Hyundai is pleased to announce its participation at this year's Milan Design Week (MDW) between 9-14 April at Opificio 31.

Under the banner 'STYLE SET FREE', the company will highlight its innovative vision for how vehicles will become individual living spaces.

Wonhong Cho, Executive Vice President and Chief Marketing Officer at Hyundai Motor, is excited about the event and Hyundai's accompanying exhibition. He says, 'Milan Design Week is the perfect place to showcase 'STYLE SET FREE', which creatively demonstrates how Hyundai interprets a unique customer in-car experience in the future'.

The company will also be introducing Smart Docent, an audio guide for the exhibition, for the first time in Milan. Smart Docent will also feature at future Hyundai events.

In addition to this, Hyundai will offer a panel discussion on 9 April in collaboration with global media brand Monocle, featuring industry leaders at this year's MDW. The panellists taking part include Monocle's editor-in-chief Tyler Brûlé, landscape architect and urbanist Winy Maas, world-renowned lifestyle and trend specialist Li Edelkoort and car designer Sangyup Lee.

---

Trending News

• MotoAmerica And Road America Ink A Multi-Year Partnership Extension
• 1938 Talbot-Lago T150 C Lago Spéciale Teardrop Coupé Headlines a Roster of Early Consignments for the 2024 Broad Arrow Monterey Auction
• Renault Group and Geely announce the creation of leading Powertrain Technology Company, 'HORSE Powertrain Limited'
• SEAT S.A. achieves best sustainability results in its history and reduces the environmental impact of its facilities by 53% since 2010
• Chelsea Truck Company styling package for INEOS Grenadier

---

Those who wish to attend the panel discussion can submit their details on the registration page at hyundai.guide.

About Milan Design Week

Now in its 58th edition, MDW is a showcase that mixes business with culture, as well as shaping the future of design and furnishing. This year's event takes place from 9 to 14 April. On average, more than 370,000 attendees attend each year from 188 different nations.

About Hyundai Motor

Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai sold more than 4.5 million vehicles globally. Hyundai Motor Company continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO – the world's first dedicated hydrogen-powered SUV.

About Hyundai Motor UK

Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 23rd to one of the top 10 car manufacturers in the UK and last year sold 90,000 vehicles with 3.8% market share. Hyundai Motor UK employs more than 3,000 people through its UK operations and dealer network. Hyundai offers consumers a range of technically advanced vehicles from the electrified IONIQ range, the 279 mile range KONA Electric and the hydrogen fuel cell NEXO, as well as award winning vehicles such as the i10 city car, the high performance N range and the trusted and capable SUV ranges of KONA, Tucson and Santa Fe. All passenger cars come with Hyundai's industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at www.hyundai.co.uk.