Jeep® Brand Releases Long-Form Video 'More Than Just Words' In Advance Of The Big Game

January 31, 2019 by Jeep

•New video 'More Than Just Words' launches across Jeep® brand's digital and social channels today

•The long-form commercial, the second video released by the brand this week in the lead-up to the Big Game, is a visual narration of 'The Star-Spangled Banner'

•Brand released 'Crusher' featuring the all-new 2020 Jeep Gladiator earlier this week

January 31, 2019 , Auburn Hills, Mich. - The Jeep® brand launched its second video this week, 'More Than Just Words,' in the lead-up to the Big Game.

'More Than Just Words' is an illustrative narration of 'The Star-Spangled Banner.' The song serves as the catalyst that takes viewers on an unexpected musical and visual odyssey, with images splashing across the screen representing the song's lyrics. Jeep brand vehicles embody the spirit of the brand through the pillars of freedom, adventure, authenticity and passion.

'We're delighted to continue our collaboration with OneRepublic,' said Olivier Francois, Chief Marketing Officer, FCA. 'The band's soaring musical arrangement and Ryan Tedder's vocals complementing the visual images behind the song's lyrics makes the video come to life in a way we only dreamed possible.'

The Jeep brand's 'More Than Just Words,' directed by Mark Toia with music by OneRepublic, was created in partnership with Dallas-based The Richards Group.