New Leadership For BMW Group Technology Office In Silicon Valley

August 5, 2019 by BMW

•Lorenz Makeschin takes over as head of the BMW Group Technology Office USA, tasked with accelerating technological innovation and partnerships that can yield benefits throughout the BMW Group.

•As planned, Simon Euringer returns to BMW AG in Munich, Germany where he is taking on a new management role driving next-generation systems for voice interaction with vehicles.

Mountain View, CA – August 5, 2019… The BMW Group today announced that Lorenz Makeschin has been named Vice President of the BMW Group Technology Office USA, where he will lead several research and development teams working to bring new technological innovation, products, and services into the BMW Group.

Lorenz is replacing Simon Euringer, who has successfully overseen the office for the past three years and will now apply his Silicon Valley experience in a new Munich-based management position driving next-generation systems for voice interaction with vehicles.

The BMW Group Technology Office in Mountain View plays a vital role within the global research and development network of the BMW Group by securing access to new technologies and building collaborative relationships with startups and more-established companies from beyond the traditional automotive space.

These efforts have enabled the Tech Office in Mountain View to build a decade-long record of delivering key solutions and innovations to the global BMW Group, forming the basis for features found in BMW vehicles in the road today.

After earning his degree in computer engineering, Makeschin joined the BMW Group in 2005. Since then, Lorenz has built and led several R&D teams from their foundation onward, ranging from connected car topics, to key elements of systems for highly automated driving, to location-based services – endeavors that have taken him from Germany to China and now the United States.