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THE FUTURE BELONGS TO MINI: BMW GROUP REALIGNS MINI PRODUCT AND BRAND STRATEGY
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Repositioning of MINI brand
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Munich (DE). MINI will continue to play an important role in the Dakar Rally. Just 26 days ahead of the start of the 2015 Dakar Rally (4-17 January), Jochen Goller, Senior Vice President MINI, has announced the two-year extension of the brands...
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