MARCH RESULTS UNDERSCORE SALES IMPORTANCE OF NEW MODELS

April 7, 2016 by Audi

April 07, 2016 | HERNDON, Virginia -- It's a truism of the auto industry that nothing generates buyers like new models, and Audi sales results in the U.S. market for March underscored that in a major way.

Long-term considerations such as having a premium brand, producing top-quality vehicles and having offerings in the right segments, of course, have been crucial to the growing success of Audi in the American market over the last decade.

The company has introduced a continual stream of all-new products, and significant upgrades of existing models, over that same time frame, which has made untold contributions to a streak of year-over-year monthly sales increases which culminated in 63rd consecutive increase for Audi in March.

The two newest high-volume Audi models were responsible for the biggest relative sales gains over a year ago. The recently introduced, significantly enhanced Q7 SUV posted a 102-percent increase in sales for the year to date through March compared with 2014 level. And the even newer, greatly reworked version of the Audi bread-and-butter sedan, the A4, saw a 14-percent increase over year-earlier levels as the new model was still rolling out to U.S. dealerships.

Mark Del Rosso, executive vice president and chief operating officer of Audi of America, acknowledged in a news release the important role played by 'customer response to our newly designed models' which bolstered sales.

About Audi

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,800,000 vehicles to customers globally in 2015, and broke all-time company sales records for the 6th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros - 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.